Isomasters’ remarkable 3D configurator gives it the edge over its international competitor

25 November 2019 Jolien Vanden Hautte
isomasters Cold Room Configurator

World exclusive reduces order placement process from several weeks to just a few minutes  

BEVEREN-LEIE - isomasters launches remarkable online 3D configurator. The configurator, which is unique for the sector, reduces order placement from several weeks to several minutes. “And because the configurator is permanently connected to our ERP system, as soon as a refrigeration technician has placed an order, he/she immediately receives a technical installation plan and estimated date of delivery,” explains Christophe Bouvry, Managing Director of isomasters.   

Turnaround time

With the launch of the online configurator, isomasters has an answer to perhaps the most serious drawback for certified refrigeration technicians: the long turnaround time from concept to order confirmation.

Bouvry: “Until recently, the process went like this: an end user - a baker, butcher, supermarket, for example – arranged a meeting with a certified refrigeration technician to explore the possible options for a cold room. Based on that meeting, the refrigeration technician sent us a request for quotation. We then determined what was feasible and made a counter quotation. That meant that several days went by before everything was clarified and a concrete quotation had been worked out.”

Once the quotation was approved, the technical designers got to work. They then supplied a technical installation plan on the basis of which a possible delivery date was (manually) calculated.

Bouvry: “With our recently launched Cold Room Configurator, all of the above steps are reduced to just a few minutes. It’s really remarkable! Refrigeration technicians can easily start using the 3D tool in our webshop to work out the best possible solution together with the customer. Every change requested by the end customer is immediately displayed – both visually and in terms of the price. That means that the end customer can see exactly how the end product will look and how much it will cost. And once the end customer is satisfied, the refrigeration technician can easily place the order, after which he/she is automatically sent an installation plan and estimated date of delivery. So that’s how we can reduce the full turnaround time of the order from several weeks to just a few minutes.” 

Production processes

The reason why refrigeration technicians can automatically receive an installation plan and estimated date of delivery is because the 3D configurator is permanently connected to the underlying production processes and the full ERP system.    

Bouvry: “In a nutshell, the online configurator has access to all the necessary information about the stock, the work schedules for the weeks to come, and many other important details. Once an order has been placed, the system gets to work with that data and – based on the stock, the available personnel and the location of the yard – comes up with an estimated date of delivery. Thanks to the link with the ERP system, the refrigeration technician can initiate the production process with no manual intervention.”


The launch of the new online tool gives isomasters a head start over its international competitors.

“There’s fierce competition in our sector. If we want to keep leading the market in the 76 countries in which we’re now the market leader, we need to keep offering our customers the best possible services. As far as quality is concerned, we were already the best in the world. Now, with the launch of the Cold Room Configurator we can also lead the way as far as turnaround time is concerned,” says Christophe Bouvry. 

Apply for access to the Cold Room Configurator

Are you not a refrigeration technician but you’d like to start using the 3D tool? Then you can use our demo version.
Are you a refrigeration technician? Then you can find out all about the tool at Don’t yet have your own personal access code? Then send an e-mail to with the following data: your name, company name and VAT number. We’ll send you your non-binding personal access code within 24 hours.


Jolien Vanden Hautte
Marketing & Communication Officer
+32 471/ 22 73 12

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